“This is my Gram,” I’d proudly tell anyone who’d listen. Certain of her celebrity status, I paraded my grandma down Doss Elementary’s hallways and slip “She was a model in New York” into every conversation.

Years later, in college, my friends and I drove from Arizona to visit Gram on Coronado Island. We named the trip Sally Salone, after her model name. “She’ll have on her signature lipstick—Orange Flip!” I assured my friends. “She’s rarely without it.”

Revlon’s peachy shade was simply who she was. And, as kids, I imagined her coral-colored smooches reaching me through the phone. We never got off a call without a goodbye of hugs and kisses. “Big squeeeeeze and mwwaaahh! Did you get them?” She’d ask.

Later on, I recognized the sign of Gram’s kisses leading us forward. Our strong all-women team encouraged me to consider lips for our logo. Just like with the history of the name, it took time, as I wasn’t convinced a red-kiss was the right route. Sure, customers might be healing from heartbreak, and we believe their red-lipped-romance awaits! However, Love, Bekah’s tangerine logo best represents our offering of friendship, fortitude and flair. 

Ultimately, I realized our Love, Bekah community channels Gram’s determination— the same forward-focused-vibe. She was born at home in Primghar, Iowa. We embody that same motivation that moved her off the family farm to bustling NYC, knowing she’d be a model and—if it wasn’t for the height requirement—she’d absolutely be a Rockette!

Signing off with Gram’s signature “Orange Flip” is the perfect fit for Love, Bekah. We think she’d agree and ask women to look within themselves to find their own peachy determination.

Big squeeze and mwah! Did you get it? Because you’ve sure got this!

-Love, Bekah xo